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May 8, 2008 Third straight year
American Suzuki SCORE Associate Sponsorship includes 2008 SCORE Desert Series
and Suzuki SCORE Rookie of the Year 2008 Suzuki SCORE Rookie of the Year to receive
new fuel-injected Suzuki RM-Z450 Motocross Motorcycle Or Suzuki QuadRacer R450 ATV
LOS ANGELES—American Suzuki has renewed its associate sponsorship of the SCORE Desert Series to again include a special award for the 2008 Suzuki SCORE Rookie of the Year, it was announced today by Sal Fish, President/CEO of Los Angeles-based SCORE International.
Suzuki, in the fourth year of its current sponsor program with the World’s Foremost Desert Racing Series, will provide the 2008 Suzuki SCORE Rookie of the Year with a choice of either a new fuel-injected Suzuki RM-Z450 Motocross Motorcycle or the 2008 Suzuki QuadRacer R450 ATV, which also comes with fuel injection.
“American Suzuki has been a wonderful sponsorship partner with SCORE for over three years and we salute the unique program and their pro-active support seriously enhances the quality of the SCORE Desert Series,” said Fish, who has been at the helm of SCORE since shortly after it was founded in 1973. “It will be very special to again honor our SCORE Rookie of the Year with this very special Suzuki bonus for the third straight year. We sincerely appreciate the on-site presence that Suzuki brings to all of the SCORE events as well.”
SCORE Trophy-Truck driver Garron Cadiente of Mesa, Ariz., received the 2006 Suzuki SCORE Rookie of the Year award and was the first recipient of the special Suzuki bonus prize. The 2007 Suzuki SCORE Rookie of the Year award went to Eric Chase, San Diego, one of the top racers in the unlimited Class 1. Chase finished fourth in the 2007 SCORE Class 1 point standings. The Suzuki SCORE Rookie of the Year is determined annually by vote of the more than 3,000 members of SCORE International.
The Motorcycle/ATV Division of American Suzuki Motor Corporation, Brea, Calif., was founded in 1963 by Suzuki Motor Corporations. ASMC markets motorcycles and ATVs via an extensive dealer network throughout 49 states. ASMC’s parent company, Suzuki Motor Corporation, based in Hamamatsu, Japan, is a diversified worldwide manufacturer of motorcycles, ATVs, scooters, automobiles and marine engines. Founded in 1909 and incorporated in 1920, it has 120 distributors in 191 countries.
The Suzuki RM-Z450 is the world’s only mass-produced, fuel-injected motocross bike. The 2008 Suzuki QuadRacer R450 is a ready-to-race ATV, powered by a fuel-injected 450cc four-stroke engine, designed, developed and tested by a team of dedicated Suzuki engineers working with WPSA Pro Motocross Champion Doug Gust.
“The continuing relationship between American Suzuki and the SCORE International Desert Series is a solid and relevant program in our overall marketing plan, “ said Mel Harris, Suzuki’s Vice President of Marketing. “SCORE International is the premier desert racing organization in the world and there isn’t a better place for American Suzuki to be to reach this sizeable market demographic.” The Suzuki RM-Z450 Motocross Motorcycle won the 2006 AMA National Motocross and Supercross championships.
Suzuki’s continuing on-site presence at SCORE events remains intact, including banners, inflatables and numerous trash receptacles. The special trash containers help SCORE maintain its program of leaving the desert areas it uses cleaner than they were before each event.
The 2008 SCORE Desert Series schedule includes two completed races and four upcoming events.
The races already completed this year are the 14th SCORE Laughlin Desert Challenge in Laughlin, Nev., and the 22nd Tecate SCORE San Felipe 250. The remain four races are: the 40th Tecate SCORE Baja 500 in Ensenada, Baja California, Mexico (May 29-June 1), the SCORE Las Vegas Cup IV (July 1719) at the Dirt Track at Las Vegas Motor Speedway, the 13th SCORE Terrible’s Primm 300 (Sept. 5-6) in Primm, Nev. and the 41st Tecate SCORE Baja 1000 (Nov. 19-22) in Ensenada, Mexico.
The 2008 SCORE Desert Series also includes the chase for the $20,000 Volkswagen Point Leader Bonus and the run for the Toyota Milestone Awards. Volkswagen has also posted a special $5,000 cash contingency bonus for the highest-finishing VW-powered race vehicle in both the Tecate SCORE Baja 500 and the season-ending Tecate SCORE Baja 1000.
Current SCORE official annual sponsors are: BFGoodrich Tires-official tire, Sunoco Race Fuels -official fuel supplier, Bilstein-official shock, Volkswagen of America-official vehicle, Instant Mexico Auto Insurance-official Mexican auto insurance, Slime-official tire sealant, Red Bull--official energy drink and Bosch Power Tools-official power tool. Associate sponsors are: Tecate Beer, Coca-Cola of Mexico, Las Vegas Events, Terrible Herbst Inc., Blue C Enthusiast Advertising, Kartek Off-Road, American Suzuki, SignPros, P.C.I. Race Radios, McKenzie’s Performance Products and Advanced Color Graphics.
For more information, contact SCORE at its Los Angeles headquarters 818.225.8402 or visit the official website of the 2008 SCORE Desert Series at www.score-international.com