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SCORE MEDIA
January 18, 2007

SCORE News Flashes…

American Racing extends SCORE Official Wheel partnership
To include both the 2007 and 2008 SCORE racing seasons

 

Los Angeles–SCORE International has announced that the American Racing ATX Series has renewed the SCORE Official Wheel designation for two more years. This follows a successful first year as the SCORE Official Wheel in 2006.

"The American Racing ATX Series is very excited about continuing our status as the official wheel of SCORE for the 2007 and 2008 seasons,” said Chris Anderson, ATX Series Brand Manager. “American Racing just celebrated our 50th anniversary and we look forward to celebrating the 40th anniversary of the SCORE Baja 1000 with SCORE.”

A long-time SCORE Contingency sponsor and supporter of many of the sport’s top racers, American Racing became the first SCORE Official Wheel when it signed just prior to the midway point in the 2006 SCORE Desert Series.

“American Racing is a tremendous marketing partner and we only worked together half of the season in 2006, so the next two years should be unbelievable,” praised Sal Fish, SCORE President and CEO. “The ATX Series wheels are a strong and durable product and they have held up extremely well under very adverse conditions on our SCORE official vehicles. SCORE’s status as the world leader in our sport will only be expanded by our continuing partnership with American Racing and its ATX Series.”

About the ATX series of wheels
All ATX wheels are designed, engineered and tested with the needs of the Off-Road\Lifted Truck enthusiast in mind. Many of American Racing's ATX wheels have been tested and proven with the ATX Dirt Team in some of the most demanding off-road races in the world, including the famed SCORE Baja 1000. Many of the ATX Series styles are available coated with Teflon® that are designed for easy cleaning, resistant to brake dust, weather and extreme temperatures. To view the complete American Racing ATX Series of All Terrain wheels, visit www.americanracing.com

About American Racing Equipment, Inc.
American Racing Equipment, Inc. (www.americanracing.com ) is a global consumer products firm specializing in stylish high performance vehicle wheels and accessories for enthusiasts and racing industries. Since 1956, American Racing Equipment has been a driving force in the aftermarket wheel industry. In 2006, American Racing celebrated 50 years of market leadership, with a diverse range of wheels and brands for most of the current motor vehicle wheel market segments.
 

 
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