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SCORE MEDIA
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January 18,
2007
SCORE News Flashes…
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Red Bull becomes first-ever SCORE Official Energy Drink
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Los Angeles—SCORE International has announced that Red Bull, the world’s
leading energy drink, has become the first ever SCORE Official Energy
Drink.
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“Red Bull has such incredible brand presence world-wide, it is an honor
for SCORE to be able to call Red Bull our first ever SCORE Official
Energy Drink,” said Sal Fish, SCORE CEO and President. “We have worked
for several years with Red Bull North America on a local level in Nevada
and for last year’s Tecate SCORE Baja 1000 and nobody enhances the
festivities of a special event better than Red Bull. They really do give
you wings and their presence will help increase the visibility and
prestige of SCORE desert racing even more.”
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Andy McMillin and Steve Hengeveld, two of SCORE’s top racers on four
wheels and two wheels are also Red Bull sponsored athletes. Both are
obviously pleased with the enhanced relationship between Red Bull and
SCORE.
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“Red Bull was the first energy drink to support desert racing, and it is
only fitting that it will become the official energy drink of
SCORE-International, the top series in desert racing," said Andy
McMillin, the overall and SCORE Trophy-Truck winner at the 2006 SCORE
Baja 1000. "They have supported desert racing efforts in bikes and in
vehicles alike."
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"It's great that the leader in the energy drink field and the leader in
desert racing have teamed up together," said five-time SCORE Baja 1000
overall motorcycle winner Steve Hengeveld. "I am honored to be a part of
the Red Bull family and also a competitor in the SCORE-International
series - the best of the best."
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