- SCORE
MEDIA CONTACT
November 30, 2006
Also on ESPN International
2006 Tecate SCORE Baja 500 to air on NBC TV Saturday;
2006 Tecate SCORE Baja 1000 to air on NBC next Sunday
- LOS
ANGELES—Beginning two weekends of national television exposure on NBC
TV for the World’s Foremost Desert Racing Series, the 2006 Tecate
SCORE Baja 500 will air this Saturday followed by another one hour NBC
Sports special next Sunday (Dec. 10) on the 2006 Tecate SCORE Baja
1000. This Saturday’s telecast of the 38th Tecate SCORE Baja 500 will
run from 2:00 to 3:00 p.m. (EST) while next Sunday’s broadcast of the
recent 39th Tecate SCORE Baja 1000 will air from 2:30 p.m. to 3:30
p.m. (EST).
Produced by Aura360, SCORE’s television and video partner, in
association with NBC Sports and SCORE International, the programs will
focus on the top overall finishers while spotlighting many of the top
competitors in the 28 Pro and 6 Sportsman classes SCORE races in
Mexico have for cars, trucks, motorcycles and ATVs.
In addition to airing on NBC (the third consecutive year for the
Tecate SCORE Baja 1000 and first for the Tecate SCORE Baja 500), the
shows will also be distributed throughout the world through ESPN
International’s networks in Latin American, the Caribbean Islands,
Australia, New Zealand, Pacific Islands, Africa, Middle East and
Israel as well as being syndicated world-wide beginning in January of
2007.
“These TV deals secured by Aura360 are unprecedented in our sport and
will project SCORE desert racing to an even higher level of
recognition than ever before in our 33-year history,” said Sal Fish,
SCORE President/CEO. “We are extremely happy for our racers and
sponsors to be able to receive this type of added exposure and for our
fans around the world to be able to get a closer look at SCORE desert
racing. And, on top of all these significant benefits, we are
extremely excited about the prospects of all the new fans these
telecasts will help develop for SCORE.”
These shows will showcase the overall 4-wheel and motorcycles winners
of each race.
In the Tecate SCORE Baja 500, held the first weekend of June and had a
race-record 438 starters and 221 finishers, the team of Brian Collins,
Las Vegas/Larry Ragland, Cave Creek, Ariz., were the overall and SCORE
Trophy-Truck winners in a Chevy Silverado while the American Honda
team of Robby Bell, Murrieta, Calif./Kendall Norman, Santa Barbara,
Calif., were the fastest motorcycle team on a Honda CRF450X.
November’s legendary Tecate SCORE Baja 1000, which had a race-record
431 starters and a race-record 234 finishers from 38 U.S. States and
12 countries, saw the team of Andy McMillin, Poway, Calif./Robby
Gordon, Mooresville, N.C., capture the overall and SCORE Trophy-Truck
victory in a Chevy Silverado while the top motorcycle team was another
American Honda team of Steve Hengeveld, Oak Hills, Calif./Mike
Childress, Wrightwood, Calif./Quinn Cody, Santa Barbara, Calif.
In both races, the team of Troy Herbst, Las Vegas/Larry Roeseler,
Hesperia, Calif., won the unlimited Class 1 title, finishing fourth
overall in June and second overall in November.
The fastest ATV team in both races was the team of Danny Prather,
Ramona, Calif./Mike Cafro, Carlsbad, Calif., on a Honda TRX450R.
The 2006 SCORE Desert Series officially wraps up next Saturday, Dec.
9, with the annual SCORE Awards Night at the Primm Valley Resort in
Primm, Nev. For more information, visit
www.score-international.com.
The six-race 2007 SCORE Desert Series will begin Jan. 18-21 with the
increasingly popular 13th Annual SCORE Laughlin Desert Challenge along
the banks of the Colorado River in Laughlin, Nev.
Beyond the expanded distribution of the race, Aura360 has also
announced the inclusion of several new media sponsors including Micron
Technology, Sony Playstation, Red Bull, Garmin, BFGoodrich Tires and
Honda Motorcycles.
By late December, the official commemorative DVD on the 2006 Tecate
SCORE Baja 1000, featuring the television show plus additional
exclusive footage and interviews, will be available online at
www.thebajaunlimited.com.
Aura360 is a full-service experiential marketing firm specializing in
the creation, management and production of emerging event and media
properties. Aura360 was founded in 2003 to provide clients with
innovative brand integrated marketing services including property
creation & development, property representation, event management, TV
production and consulting. Current properties include the Jeep® World
of Adventure Sports on NBC, The Raid World Championships, TGR action
sports film tour, Men’s Health Urbanathon and the SCORE Desert Racing
Series. For more information, please visit www.aura360.com.
