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 FULLERTON,
CA (Feb. 4, 2010) – Yokohama Tire Corporation
is expanding its off-road activities, becoming
an associate sponsor of the eight-weekend 2010
Lucas Oil Off-Road Series. The one-year
sponsorship agreement includes track signage
and a space in the vendor/pit area.
“Partnering with Lucas Oil and its successful
off-road racing series is another positive
step for our expanding motorsports program and
benefits Yokohama in a variety of ways,” said
Mark Chung, Yokohama director, corporate
strategy and planning. “The series has a lot
of exciting classes and receives a lot of TV
coverage which will help us to promote our
Geolandar® tire line.”
Lucas Oil Off-Road combines the Midwest
tradition of short-course off-road racing with
a West Coast influence and features seven
classes: Unlimited 4, Unlimited 2, Unlimited
Lite, Super Lite, Unlimited Buggy, Limited
Buggy and Kart. The season is eight weekends
and features two races per day each weekend.
There is a 15-race points championship battle
and the final day is the Challenge Cup
Shootout. The season kicks off March 6-7 at
the Lake Elsinore Motorsports Complex, Lake
Elsinore, California.
“We are proud that Yokohama has chosen the
Lucas Oil Off-Road Racing Series as the venue
to renew their presence in short-course
off-road racing. We value the commitment they
are making to the series and our race teams,”
stated Bob Patison, Lucas Oil Products
executive vice president.
The last time Yokohama was involved with
short-course racing was with the Mickey
Thompson Stadium Series from 1989-1994. In
Lucas Off-Road, Yokohama-sponsored racers will
compete in the Unlimited Lite, Unlimited Buggy
and Limited Buggy classes, where the drivers
will use off-the-shelf Geolandar® tires.
2010 Lucas Oil Off-Road Racing Series Schedule
March 6-7, Lake Elsinore Motorsports Complex,
Lake Elsinore, California
April 17-18, Speedworld Off-Road Park,
Surprise, Arizona
May 22-23, Las Vegas Motor Speedway, Las
Vegas, Nevada
June 26-27, Miller Motorsports Park, Tooele,
Utah
August 7-8, Lake Elsinore Motorsports Complex,
Lake Elsinore, California
September 25-26, Speedworld Off-Road Park,
Surprise, Arizona
November 6-7, Las Vegas Motor Speedway, Las
Vegas, Nevada
December 11-12, Firebird Raceway, Phoenix,
Arizona
Lucas Oil Off-Road Racing Series details:
http://www.lucasoiloffroad.com.
Celebrating its 40th anniversary in the United
States, Yokohama Tire Corporation is the North
American manufacturing and marketing arm of
Tokyo, Japan-based The Yokohama Rubber Co.,
Ltd., a global manufacturing and sales company
of premium tires since 1917. Servicing a
network of more than 4,500 points of sale in
the U.S., Yokohama Tire Corporation is a
leader in technology and innovation. The
company’s complete product line includes the
dB Super E-spec™ - the world’s first tire to
use orange oil to reduce petroleum – as well
as tires for high-performance, light truck,
passenger car, commercial truck and bus, and
off-the-road mining and construction
applications. For more information on
Yokohama’s extensive product line, visit
www.yokohamatire.com.
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