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- KC HILITES JOINS
WSORR SPONSOR LINE-UP
March 7, 2007
- WILLIAMS, AZ -- KC
HiLites, manufacturer of the country's most well-known auxiliary
lighting systems for both on- and off-road applications, has announced
sponsorship of the Lucas Oil World Series of Off-Road Racing (WSORR).
KC HiLites will be an integral part of the World Series' "Tour 2007"
schedule, covering 14 rounds of short course off-road racing at seven
venues.
 "We
are delighted to be associated with the World Series of Off-Road
Racing," said Michael DeHaas, owner and president, KC HiLites. "We have
been a long-time supporter of tracks and off-road racers on the WSORR
circuit," he said. “WSORR races in markets important to us and the
national exposure on SPEED TV is an added bonus for KC HiLites. WSORR
has an unmatched depth of experience and I am confident that the Series
will continue to light the way for short course off-road racing this
coming season and beyond," he said.
Interestingly, the founding of KC HiLites in 1970 harmonizes with the
formation of organized short course off-road racing nearly four decades
ago. WSORR also traces its roots to 1970 when the first off-road race of
its type was held in Crandon, WI. Now home to Crandon International
Off-Road Raceway, the "World Capital" of off-road racing, WSORR also has
headquarters in the town.
In addition to the Series sponsorship, KC HiLites has again posted a
significant contingency program for WSORR racers. For example, the
company has increased their year end WSORR contingency awards 33% from
last year. Information about the full KC HiLites program is available at
www.wsorr.com.
WSORR offers 11 classes, ranging from top-ranked PRO teams to entry
level off-road racers. KC HiLites has a long history of support and
sponsorship of racers, helping them achieve championship after
championship. Included on the list is Scott Douglas, PRO 4x4 World
Champion and defending champion of the BorgWarner Shootout -- short
course off-road racing's most celebrated event.
“We welcome KC HiLites to our list of sponsors,” said Doug Davis,
president & general manager, WSORR. “We have had an excellent
relationship with KC HiLites for many years and we couldn’t have a more
impressive and prominent off-road lighting manufacturer as our latest
partner", he said.
KC HiLites is the original manufacturer of automotive off road lighting
and the company has established a rock solid reputation for quality and
performance.
Specializing in the truck, SUV and off-road markets, KC offers a
complete line of auxiliary fog lights, driving lights, off road lights,
HID lights, flood lights, light bars, light covers, wiring accessories
as well as other specialized lighting products. More information is
available at
www.kchilites.com.
The Lucas Oil World Series of Off-Road Racing features a high speed,
high impact off-road racing experience for racers and fans at key tracks
in Michigan, Minnesota, Missouri and Wisconsin this coming season.
In addition to KC HiLites, Series sponsors include Lucas Oil Products,
Forest County Potawatomi Community and BorgWarner Corporation.
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