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GENERAL TIRE NAMED “OFFICIAL TIRE” OF OFF-ROAD WORLD SERIES
CORONA, Calif., May 7, 2008 – Team Lucas has announced that
General Tire will serve as the official tire of the Lucas Oil
World Series of Off-Road Racing (WSORR) for the 2008 season and
beyond. General Tire is one of the premier Team Lucas sponsors and
the announcement extends General Tire’s exposure to the growing
off-road racing market in the U.S.
 “We
are excited to introduce the General Tire brand to the Lucas Oil
World Series of Off-Road Racing,” said Travis Roffler, director of
marketing, General Tire. The WSORR is the perfect venue to promote
the General Tire Grabber line of light truck and SUV tires,” he
said. “The new General Grabber HTS tire was born from off-road
racing and this line will continue to expand to meet the demands
of the light truck market. General Tire is proud to be the
official tire of WSORR and we will continue to live up to that
name,” he emphasized.
Team Lucas is a sponsor “package” that provides marketing and
exposure opportunities across several Lucas Oil Products
properties, ranging from the NFL Lucas Oil Stadium in Indianapolis
to powerboat racing to tractor pulls and the World Series of
Off-Road Racing, among others.
“General Tire is one of our premier Team Lucas sponsors,” said
Jamie Devney, motorsports business manager, Lucas Oil Products.
“They have taken full advantage of an exceptional opportunity with
WSORR to provide maximum exposure for their full range of high
quality, high performance on- and off-road tires this year,” he
added.
The Off-Road World Series (WSORR.com) season opener is May 31-June
1 at Lucas Oil Speedway in Wheatland, Mo., (lucasoilspeedway.com).
General Tire joins other major companies such as Lucas Oil, United
Trailer, Sunoco Race Fuels and the Forest County Potawatomi as
official Series sponsors. The Series races off-road pickup trucks
and buggies in front of live spectator audiences throughout the
Midwest and the Series is shown nationally on SPEED Channel.
With targeted annual sales of more than €26.4 billion ($40 billion
U.S.) for 2008, the Continental Corporation, parent of General
Tire, is one of the top automotive suppliers worldwide. As a
supplier of brake systems, systems and components for the
powertrain and chassis, instrumentation, infotainment solutions,
vehicle electronics, tires and technical elastomers, the
corporation contributes towards enhanced driving safety and
protection of the global climate. Continental is also a competent
partner in networked automobile communication. Today, the
corporation employs approximately 150,000 people at nearly 200
locations in 36 countries. The Lucas Oil Products website
can be reached at lucasoil.com.
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