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Inaugural WSORR Season a Ratings Success on SPEED TV
CRANDON, WI May 8, 2008 – As the World Series of Off-Road
Racing® television season draws to a close, network executives,
sponsors and Series officials are calling WSORR’s Tour 2007 a
“hit” on SPEED. Just released ratings numbers indicate the WSORR
programs from last season were the top-rated off-road short course
race shows on SPEED based on total viewership of all programs.
The WSORR 2007 season on SPEED concludes this Saturday with the
airing of the BorgWarner Shootout at noon Eastern Time.
“We’re ecstatic to have delivered the kind of rating numbers that
pushed us to the top of all off-road Series broadcast on the true
home of racing on television- SPEED TV,” said Steve Grein,
executive producer of NeWave Television, the Series’ production
company. “With one big show to go, WSORR broadcasts have reached
more than 6,130,000 race fans on SPEED,” he added.
The top rated programs to date included the November 17th airing
of Round III from Crandon International Off-Road Raceway, the
February 16th airing of Round XI from Crandon, the February 2nd
airing of SRT Highlights from Bark River International Raceway and
the Round X action from Crandon that aired on February 9th.
“The BorgWarner Shootout has traditionally been the highest rated
show in the past so we expect to finish the TV season on a real
high note,” said Doug Davis, WSORR managing general partner. “When
you have the sport’s biggest prize, the BorgWarner Cup, combined
with the racing reputation of Lucas Oil and the Forest County
Potawatomi, you have a winning combination for a hot and popular
television broadcast,” Davis said. “I’m also very pleased to see
that our SRT racing is also popular with TV race fans. Clearly, we
have a vibrant and healthy Series that is a fun, affordable place
to race that is also exciting to watch. We had record attendance
for short course races in 2007 including the 43,000 who attended
the World Championships at Crandon Raceway. It’s good to know that
momentum carried over to the television broadcasts. I think fans
tune in due to our Series name and their familiarity with tracks
such as Crandon, Bark River and Lucas Oil Speedway,” he added.
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