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October 26, 2006
WSORR Press Release
Veteran Off-Road TV Journalist Joins WSORR

CRANDON, WI -- Longtime off-road television host and producer Steve Weiss has been named Director of Communications and Multi-media for the Lucas Oil World Series of Off-Road Racing (WSORR). Weiss has been covering off-road races for more than 20 years as a reporter, host and color analyst for ESPN, TNN (now SPIKE), Prime Sports, and the Outdoor Life Network.

Weiss worked alongside another motorsports veteran journalist, Dave Despain, for ESPN's coverage of desert off-road race events in the mid-1990's, including the world famous SCORE Baja 1000. At the time, he was also the off-road correspondent for the ESPN SPEEDWEEK program hosted by Bob Jenkins.

More recently, he was the producer and host of "The Ivan Stewart Protruck Race Series" on Outdoor Life Network. Those shows received critical acclaim, winning a national Telly Award for excellence in cable sports programming. Weiss has reported on NASCAR, IndyCar, Formula One, NHRA, Pikes Peak Hill Climbs, and the Bonneville Salt Flats Land Speed Time Trials.

"It's Steve's professionalism and experience we are excited about here at the World Series," said Doug Davis, general manager, WSORR. "He has truly seen it all and he has an established relationship with many of the racers, sponsors, and promoters of our sport -- both East and West. When you talk with them, there is one common description of Steve they share -- respect for his integrity. It's just one more example of how we are assembling the best and most capable individuals available in our motorsports community for our WSORR team," Davis added. "Steve is certainly an asset in front of the camera and he knows what goes on behind one as well."

Weiss will handle public relations, promotional, and communication duties, developing a comprehensive plan to integrate the multi-media aspects of both electronic and print media for WSORR. In that effort, he will oversee the series website.

"It will be an exciting challenge to help launch this effort," said Weiss. "Today's fast-paced world includes the internet, TV, radio, newspapers, magazines, satellites, cell phones and other emerging technologies all part of the media picture. There are more opportunities than ever before to allow off-road fans multiple ways to follow exciting World Series of Off-Road Racing action and we will utilize all of them. The World Series has the sport's greatest drivers and unmatched fender-to-fender race action that will attract many new fans to the sport across the country," Weiss remarked. "We just have to show it to them."

“We are putting a huge emphasis on the promotional effort of the Lucas Oil World Series of Off-Road Racing,” said Davis. “Short course racing needs to be promoted consistently across the board for each and every event and that is something we will concentrate on in 2007," he said. "We intend to grow the fan base around the country with the usual hard work and some exciting new promotional techniques. World Series drivers, sponsors, fans and tracks are going to be excited and proud to be a part of the WSORR story and Steve is going to make sure that story is delivered,” added Davis.

Weiss is a 1979 graduate of Colorado State University with a Television and Radio Production degree. He has worked as a television anchor and reporter for stations in Denver, CO, Las Vegas, NV, Shreveport, LA and Pocatello, ID. He and his wife Susie currently reside just outside the metro Denver area where he owns and operates his own production company Clubhouse Productions, Inc., providing marketing and training tapes for a number of large corporations in addition to producing sports television programs.

“I’m excited to hit the road and get out there and show people what the World Series of Off-Road Racing has to offer,” said Weiss. “We will renew the promotional effort in established venues like Crandon and Bark River and I look forward to the opportunities that await us in new venues of the World Series. Track promoters and sponsors are going to find us to be an enthusiastic and energetic partner and media outlets will discover that our straightforward and comprehensive approach will deliver them just what they need to do their jobs. Doug Davis has an outstanding reputation for the success he’s had in promoting Crandon Raceway and you will see that same blueprint applied series-wide,” he added.

The Lucas Oil World Series of Off-Road Racing has established itself as a nationwide short course racing Series with a three-year prime time Speed Network television package through the 2009 season. In addition to a three-year Lucas Oil title sponsorship, the Forest County Potawatomi Community (FCP) will receive additional World Series presenting rights as part of a major sponsorship package, also for three years. BorgWarner has also committed to the WSORR and the number one short course off-road race in the country -- the annual BorgWarner Shootout for the prestigious $125,000 BorgWarner Cup -- will be a key event exclusively on the 2007 WSORR tour.

Headquartered in the Midwest -- the "Mecca” of short course off-road racing, the World Series of Off-Road Racing features high performance, 4x4 and 2WD pickup trucks racing in their natural environment -- off road! Other classes range from entry-level Stock trucks to exotic high-flying buggies.

A record number of competitors and fans attended off-road races in 2006 and the World Series of Off-Road Racing will continue to showcase this fast-growing, fast-moving motorsport in exciting venues across the country.

The Lucas Oil World Series of Off-Road Racing web site is currently under construction. Weiss said the WSORR is expected to unveil the site in coming days. Information about Lucas Oil Products is available at www.lucasoil.com.