|
|
|
NEWS from Crandon International Off-Road Raceway Lucas Oil Named “Official Oil” of Crandon Raceway CRANDON, Wisc. (June 11, 2008) – Lucas Oil Products has been named the “Official Oil” of Crandon International Off-Road Raceway for 2008. Well established as the “World Capital” of off-road racing, Lucas Oil Products is the first lubricant company ever named as an official oil sponsor at the venerable Raceway. “We have worked with a lot of different oil companies over the years but none have made the investment in off-road racing that Lucas Oil has made,” said Cliff Flannery. “We have also used a lot of motor oil over the years and none is superior to Lucas Oil,” he said. “It is the only engine and transmission lubricant we have used in our track vehicles for many years. It is only natural to have the number one high performance racing lubricant at off-road racing’s leading track,” he said. Lucas Oil is also the title sponsor of the World Series of Off-Road Racing – the wide open off-road racing Series in the Midwest that features big racer paybacks and delivers big excitement to race fans. Lucas Oil Products has been a driving force behind off-road racing at Crandon and in the Midwest for eight consecutive years. “Since their involvement in off-road, Lucas Oil has consistently delivered the best national TV package we have ever seen,” noted Flannery. “Their steadfast dedication to this sport has yielded bigger and bigger crowds at Crandon and top rated national TV exposure on SPEED TV and also VERSUS. The sport would not be at the level it is today anywhere in this country without the support of Lucas Oil and a lot of people wouldn’t know about short-course off-road racing. I know the vast majority of our spectators and racers appreciate and support Lucas Oil,” he said. Lucas Oil has a leading market share in the State of Wisconsin and throughout the Midwest. Lucas Oil is a worldwide player in lubricants, marketing a wide variety of products worldwide. “We have been associated as a sponsor of Crandon Raceway on various levels for nearly a decade,” said Jamie Devney, Motorsports Business Manager, Lucas Oil Products. “During this time we have seen tremendous growth in the sale of our products in Wisconsin and throughout the Great Lakes region. The Crandon facility draws over 60,000 spectators for various events throughout the year and we want all of them using Lucas Oil lubricants,” he said. “Being named Official Oil at Crandon Raceway is another positive step in cementing our relationship. We insist and our customers insist on being associated with the best and number one and that certainly describes Crandon,” he said. In addition to its major position at Crandon International Off-Road Raceway and with the World Series of Off-Road Racing, the Lucas Oil sponsorship portfolio includes other super premium properties such as the all-new Lucas Oil Stadium – the home of the Indianapolis Colts NFL football franchise. The NFL has announced Lucas Oil Stadium has been selected as the site for the 2012 Super Bowl. On display at Lucas Oil Stadium will be WSORR race vehicles for football fans to enjoy. In motorsports, Lucas Oil is a driving force behind professional and grassroots motorsports including hot boat racing, dirt track racing, NHRA drag racing, tractor pulling and more. Lucas Oil will be a prime sponsor for all 2008 events at Crandon Raceway, including the upcoming Forest County Potawatomi Brush Run Races, June 21-22; the Forest County Potawatomi Lucas Oil Ultimate ATV Weekend, July 18-20; and the BorgWarner World Championship Off-Road Races®, August 29-31. In addition to Lucas Oil Products, other key sponsors at Crandon Raceway in 2008 include the Forest County Potawatomi, BorgWarner, General Tire, TRAXXAS, Ford Trucks, Miller Lite, E3 Spark Plugs, Skyjacker, SuperClean, Toyo Tires, Baumgart Tire, Bergstrom Ford, KC Hilites, Mad-Croc Energy Drink, United Trailers, Potawatomi Northern Lights Casino, Indian Springs Lodge, Miller Electric Welders, MasterCraft Race Seats, Sunoco Race Fuels, among others. |
