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Press Release
PROBST MOTORSPORTS CLEANS UP WITH SIMPLY WOW®!
(NEW LENOX, IL) -- May 3, 2007 -- Probst Motorsports and Source Direct
Holdings, Inc. agreed to enter into a long-term primary marketing
partnership to advertise the SimplyWoW® brand of household cleaning
products and automotive detailing products. The agreement will start in
the World Series of Off Road Racing (WSORR) for the 2007 season with
Veteran driver Kevin Probst piloting the #99 Pro-2WD (full size truck)
division entry and new teammates Jon Probst and George Schultz sharing
driving duties of the new Nissan Frontier Pro-Light (mini-truck) division
entry.
“We are very excited to debut the SimplyWoW® Off-Road Racing team at the
inaugural WSORR event in Owatonna, MN in a few weeks. This agreement fits
Source Direct’s advertising direction and their product line is a perfect
fit for all race fans. The long-term commitment we have together provides
stability within the program to advance our common objectives as a team
and marketing partner as well as starting a great partnership. The ‘WOW’
factor will be shown on the track and off, and when people see how great
this lineup of products performs, they will say ‘WOW,’ too! The
“SimplyWoW®” cleaner and degreaser, “Odor Annihilator®”, auto detailer
“Tuff Buff®” and “Stain Pen®” have all been used in our collision repair
shop and the results are remarkable. We look forward to bringing Simply
Wow products to the winners circle and our fans,” commented Kevin Probst.
The Pro-2WD Silverado and the Pro-Light Nissan Frontier will don the
SimplyWoW® yellow and will be part of an extensive marketing campaign to
grow the SimplyWoW® family. As the SimplyWoW® family grows, so will the
Probst Motorsports entries. In 2008, the team will expand to a three-truck
effort, with the addition of another Pro-Light entry for Jon and George to
compete separately.
2007 goals for Team SimplyWoW® are straightforward. Kevin will vie for the
Pro-2WD championship and Jon and George will seek podium finishes in the
Pro-Light by the end of the season. Kevin’s truck was new in 2006 has gone
through some fine-tuning changes this off-season. The Pro-Light entry is
new this season and will help to develop the UWeld Pro-Light chassis kit.
Jon and George’s goals will be to learn the Pro-Light class and get up to
speed as soon as possible. Jon had his partial season debut in 2006 while
George is returning to off-road after a six-year stint in the Mid-American
Stock car series, finishing 2nd in 2006. Both trucks are utilizing new Fox
Racing Shox and Toyo Tires to get the power to the ground.
More information on Probst Motorsports can be found at
www.probstmotorsports.com
. Log on to
www.simplywow.com
for more
information on all the SimplyWoW® products, store locations, and on-line
ordering.
Source Direct Holdings, Inc., headquartered in Idaho Falls, Idaho, is a
state of the art cleaning technology company that manufactures and markets
a proprietary line of all-purpose, all surface, highly effective,
non-toxic and biodegradable cleaning products to the multi-billion dollar
consumer household, commercial, industrial, and private label cleaning
industry. SimplyWoW® is a registered trademark, Stain Pen® and Prompt ®
are trademarks of Source Direct Holdings, Inc.
- Kevin Probst
- Probst Motorsports |