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- E3
Spark Plugs Ignites 2008 WSORR Season
CRANDON, Wisc., May 2, 2008 – E3 Spark Plugs is the latest sponsor to
join the wide world of off-road racing on the Lucas Oil World Series
of Off-Road Racing’s Tour 2008. E3 Spark Plugs will be introduced to
off-road racing fans at all 12 rounds of WSORR racing and nationally
on SPEED TV Network broadcasts
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Additionally, E3 Spark Plugs will serve as event sponsor at WSORR’s
opening race weekend May 31-June 1 at Lucas Oil Speedway in Wheatland,
Mo. The WSORR event is named the “E3 Spark Plug Show-Me State
Showdown”.
“This is the debut for E3 Spark Plugs in off-road racing and E3 will
get a tremendous value with WSORR,” said Jamie Devney, motorsports
marketing manager, Lucas Oil Products. “Their debut will have a huge
footprint as E3 Spark Plug is the event and TV sponsor for the WSORR
2008 opener at Lucas Oil Speedway,” he said.
E3’s breakthrough “DiamondFire” design is an entirely new concept in
electrode technology – an innovation that helps users increase power,
improve fuel efficiency, and reduce engine emissions that contribute
to global warming. Simply, the advanced DiamondFire concept features
advance patented electrode design that actually increases combustion
pressure in the engine. Faster flame speed and improvements in the
direction of the flame front result in a marked – and proven --
increase in power output, fuel economy, and reduced emissions in
virtually all automotive and small engines.
“E3 Spark Plugs is another one of the leading edge companies that we
have found make a perfect fit with the World Series,” said Doug Davis,
managing general partner, WSORR. “E3 is the first spark plug
manufacturer to take a major position in short course off-road racing
and we are glad they chose WSORR,” he said.
E3 Spark Plugs are available for light trucks, cars, lawn and garden
equipment, motorcycles, ATV, snowmobile or personal watercraft and are
available at auto parts, lawn and garden, hardware and specialty
retailers. More information about E3 Spark Plugs technology, research
and design is available at E3sparkplug.com while information about
WSORR is available at WSORR.com.
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